Digital PR in India
Digital communications have been bringing about radical changes in public relations across the globe. The pivotal role played by digital communications in the success of several corporations is acknowledged... Blogosphere is considered the Fifth Estate.
According to a BusinessWeek report, there are some nine million blogs out there, with 40,000 new ones popping up each day. As for the worldwide readership, Pew Internet & American Life Project puts it at 32 million (2005). Technorati, a company that tracks vital blog linking, says growth of blogosphere is faster in Asia and the Middle East than it is in North America.
As for the impact of blogs on the corporate world, reams have been written about how bicycle lock-maker Kryptonite has gone down in history as the first company to feel the full fury of the blogosphere.
“Despite this, there are few if any agencies in India offering online PR,” says Tara Kapur, Vice-President, Euro RSCG PR & Event, in an interview with exchange4media’s Pallavi Goorha... “Euro RSCG PR is one of the very few consultancies to offer online PR in India. However, not very many clients have shown interest in it as yet.”
But change is on the anvil. Watch this space.
According to a BusinessWeek report, there are some nine million blogs out there, with 40,000 new ones popping up each day. As for the worldwide readership, Pew Internet & American Life Project puts it at 32 million (2005). Technorati, a company that tracks vital blog linking, says growth of blogosphere is faster in Asia and the Middle East than it is in North America.
As for the impact of blogs on the corporate world, reams have been written about how bicycle lock-maker Kryptonite has gone down in history as the first company to feel the full fury of the blogosphere.
“Despite this, there are few if any agencies in India offering online PR,” says Tara Kapur, Vice-President, Euro RSCG PR & Event, in an interview with exchange4media’s Pallavi Goorha... “Euro RSCG PR is one of the very few consultancies to offer online PR in India. However, not very many clients have shown interest in it as yet.”
But change is on the anvil. Watch this space.
posted by J S Sai at 2:47 AM
2 Comments:
Read your article. Things have changed now.. that too.. drastically. Never expected Digital Communications will spread in India at such a faster pace. More and more brands are realizing the importance of digital space. Especially, people have started knowing the importance of Online presence. Its just not about blogs and blogosphere, but even social networks, Microblogs, social news, Online News releases, article marketing, Podcasting (video & audio), Video & image distributional methods and many more.. Infact the more presence you have,.. the more likely to have better online visibility. The worst part is, there is no end to it. It goes on.. and its just not about being there.. but being active and updated always.. :)
You can read more about it on my blog - www.rudhrakssh.com
Nice post, I bookmark your blog because I found very good information on your blog, Thanks for sharing- more information
Digital PR Agencies in India
Post a Comment
<< Home