MSN gears up for online boom

exchange4media reports:

MSN has announced the appointment of new trade marketing executives.

Gina Hertel, Regional Director of Marketing for Asia Pacific, Greater China and Japan, MSN, said, “The online advertising industry continues to flourish, and the growth that MSN is experiencing reflects that. The investment in our trade marketing team demonstrates MSN’s continued commitment to delivering the highest level of service and support to our customers.”

The key appointments include Vineet Gupta, who has joined as Trade Marketing Manager, MSN India. Gupta has an extensive background in TV and radio marketing with companies including STAR TV and Radio City. At MSN India, Gupta will focus on developing MSN’s presence in India, look at ways to leverage the dynamic and creative medium that is online advertising for clients, and build strong relationships within the advertising community.

Another new appointment is that of Celia Fan as Regional Media Analyst, MSN Greater Asia. In this newly created role, Fan will be responsible for the execution of Asia-Pacific research studies that will provide the advertising sales team with essential and up-to-date information on audience, usage data and market segmentation.

Azmar Sukandar has joined MSN Greater Asia as Regional Trade PR Manager, another newly created role. Sukandar will focus on enhancing MSN’s pan-regional trade PR, developing a framework for communicating MSN’s products and innovative offerings to advertisers and trade media across Asia, driving activities based on regional trade marketing initiatives and liaising with industry trade bodies.