Sir Martin Sorrell bullish on online advertising
Diane Francis reports in The New York Sun:
Online advertising will double within a handful of years, the founder and CEO of global powerhouse WPP Group, Sir Martin Sorrell, said.
Some $1.5 billion of WPP's 2005 revenues of $10 billion are Internet-related. "About 15% of our business is Internet, and this will be 30% in 10 years," he said.
Online advertising in America as a whole jumped 30% in 2005, but still represented only 5% of total expenditures on advertising.
Online advertising will double within a handful of years, the founder and CEO of global powerhouse WPP Group, Sir Martin Sorrell, said.
Some $1.5 billion of WPP's 2005 revenues of $10 billion are Internet-related. "About 15% of our business is Internet, and this will be 30% in 10 years," he said.
Online advertising in America as a whole jumped 30% in 2005, but still represented only 5% of total expenditures on advertising.
posted by J S Sai at 12:53 AM
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