Study shows blogs increase web traffic, media attention

ODwyer’s reports:

Three-quarters of companies responding to a Cymfony and
Porter Novelli study said they noticed an increase in web traffic or media attention after starting blogs.

The study was conducted by Russell Research among people responsible for maintaining or monitoring blogs at companies.

However, despite the apparent success, 71 per cent said they were not happy with the level of interaction on their blogs.

Sixty-three per cent of the respondents said they started a blog because they felt a need to participate in the medium, rather than to satisfy a specific need.